Right now, in West Hollywood, there are many issues lowering the quality of life of our community members.

The economic downturn, lack of affordable housing, high unemployment, public safety concerns, tenant-landlord issues, struggling small businesses. Many of those problems had existed before the pandemic. With the city's economy so heavily dependent on the hotel and tourism business, chickens of the one-sided economy are coming home to roost. We need to diversify city's economy and create adequate support system for small, boutique, local businesses to achieve a more balanced economy.

This campaign is grassroots, and I am not taking any contributions from real estate developers and large corporations. Join me!
Vote Mark Farhad Yusupov For West Hollywood City Council 2020
Mark Farhad Yusupov For West Hollywood City Council 2020

As a city council member, I will make sure that not only my fellow residents are heard, but that their demands are met as well.

I will focus on improving residential quality of life, re-establishing and expanding tenant's advocacy center, reducing the shortage of quality housing, advocating for more affordable childcare and after school programs, building a vibrant and diverse business sector, improving public safety, and ensuring transparency and efficiency in our city government.

Our City Council must be more proactive, more transparent, and be more attuned to the people's needs. We need new leaders in our city that are closer and more accessible to our city's residents, not outside groups and big developers.

Now is time for NEW voices to lead change in West Hollywood. I am determined to bring a fresh eye and needed improvements.

A Plan For Change

As your City Council member, I will focus on improving the quality of life through the following initiatives:
I plan to increase the number of Security Ambassadors that are deployed on bicycles and foot within the city and boost staffing in the Mental Evaluation Team.

A focus on crime prevention will help to reduce sheriff emergency calls. There should be increased community education and awareness about the dangers of domestic violence, human trafficking, and hate crimes.
I will propose a requirement for all registered city lobbyist information to be published regularly to reveal any special interests that influence our city government.

The city must streamline its expenses by evaluating its leases of un-owned property and ensuring it falls within the current market rate conditions. A fresh eye is needed to assess and possibly postpone non-essential projects.

We are all aware that the homelessness crisis has gotten way out of control, and neither West Hollywood nor Los Angeles can solve this on its own.

We must demand more funding from the federal government and work with our state and private sector partners to address homelessness, housing, mental healthcare, and substance abuse treatment.

West Hollywood must expand the tenants' advocacy center where renters can get assistance addressing complaints and resolving disputes and obtaining guidance to Section 8 programs.

There is no time like the present to reevaluate West Hollywood's overall economy. It is more urgent than ever to rebalance the city's economy to make it less heavily dependent on hospitality and nightlife.

We can diversify our economy by supporting all types of businesses that are integral to the neighborhood's current character and developing opportunities for new industries and business sectors. We can create welcoming environments for innovative start-ups and boutique shops alike.

I'll advocate for local businesses that offer affordable childcare and preschools, and propose creating additional after school programs based in the parks and recreation activities.

Let's create a West Hollywood Cultural and Educational Center that can also house programs for aspiring young leaders and groom a new, diverse generation that includes members of the LGBTQIA+ community.

I will restart a dialogue with the City of Los Angeles regarding the Poinsettia Park & Recreation Center's long-term lease so that WeHo can get an improved park and athletic fields for our residents to use.

We will strictly enforce city's noise ordinances.

We need businesses and residents to work together so that we can all enjoy the neighborhood. We will improve the overall cleanliness of West Hollywood, including targeted power washing of the sidewalks.
Opinion: WeHo Small Business Policy – Where Do We Start?
As I canvass the nearly two square miles that make up West Hollywood, walking and driving around for my campaign, I begin to understand the depth of the empty commercial space crisis in our city. As I write this piece, nationally at least 20% of businesses have closed since the beginning of the pandemic, and economists expect to see that number increase in the coming months as the economy continues to teeter.
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The Election 2020 Citizens Agenda: Helping Small-Scale Local Businesses
The COVID-19 pandemic has had a devastating impact on the global economy, but our city has been especially hard hit due to its heavy dependency on the hospitality and tourism businesses. Small businesses that serve our residents as well as tourists are vital to rebuilding the economy in the short term and are instrumental to diversifying our economy in the long run.
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The Election 2020 Citizens Agenda: Questions that Should Be Asked About Law Enforcement
Hiring an outside consulting firm is a positive step to reforming policing policies within our community. There needs to be active coordination with the Public Safety Department, Public Safety Commission, Neighborhood Watch captains, local leaders, business leaders, homeowners association presidents, apartment managers, and city residents to provide feedback on community needs and public safety concerns when it comes to policing.
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Election 2020 Citizens Agenda: Development and Housing
Although the lack of affordable housing is a growing problem, it is not unique just to our town. While it is necessary to evaluate the solutions that other municipalities have implemented, it does not mean those solutions are a perfect fit for West Hollywood.
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Candidates For West Hollywood City Council Election
Mark Farhad Yusupov is a realtor who is a member of the City's Russian Advisory Board. He is also the HOA board president at the condominium complex he lives in.
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It's Official: 11 Candidates Are Running for Two WeHo City Council Seats
Mark Farhad Yusupov is a real estate agent with Sotheby's International. He also is a member of the city's Russian advisory board.
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'We'll see what happens': For Russian immigrants, closure of Seattle consulate means frustration, uncertainty
In California, Mark Farhad Yusupov, chair of the Russian Advisory Board, which provides input to the West Hollywood City Council on issues and services related to local Russians, said he suspected many people will turn to private companies that specialize in helping people get passports and visas.
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Russian Americans fear another Cold War
Our first years in America, our favorite show was 'Seinfeld,' and that's what molded us.
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  • Raisa Aguf - WeHo resident and member of Russian Advisory Board
  • Lyubov Levitan - Resident and member of Russian Advisory Board
  • Alex Tolocenco - Resident and member of Russian Advisory Board
  • Diana Volman - Resident and member of Russian Advisory Board
  • Katrin Kutepova - Member of Russian Advisory Board
  • Ed Heart - WeHo Resident
  • Dmitry Verbovsky - WeHo Resident
  • Ekaterina Shkurikhin
  • Pavel Shkurikhin
  • Svetlana Fomicheva - WeHo Resident

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Our campaign is 100% people-powered. Fill out the form below, and someone from the campaign will follow up with you about volunteer opportunities:
Now is the time for NEW voices to lead change in West Hollywood.
I am determined to bring a fresh eye and needed improvements. Our campaign is grassroots, and I'm not accepting any contributions from real estate developers and large corporations.
Mark Farhad Yusupov, West Hollywood City Council Candidate
Mark Farhad Yusupov for West Hollywood City Council
Vote on November 3, 2020
Contact us
+1 323 284 59 79
Paid for by Mark Farhad Yusupov for West Hollywood City Council 2020 ID #1430113